UM Ireland Positions the Agency as Futureproof
UM Ireland Positions the Agency as Futureproof March 12, 2021 The media agency UM Ireland, which is part of IPG Mediabrands, has rolled out a new market positioning called Futureproof which brings together a new agency model for clients, a refreshed approach to talent and a more “future-facing” lens on some of the cultural and ethical issues impacting the media and advertising industry. “The beauty of Futureproof is that, by its very nature, it is constantly evolving. The theory behind it was forged by working with some of the world’s most exciting and future-facing brands, like Spot...
Source: adworld.ie