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BBCNEWS The Media Show August 20, 2021 23:36:00

Selling out arenas - for boxing events of the back of their online influencer community, i so many different places. youtube and tiktok of course also starting now to - directly monetise people. but that 96.5% figure, that s quite telling, isn t it? it is. i think this is a really broad - ranging subject and then i d be some have an awful lot of money and they have the have nots - who are most of us when it comes to create a space i and i think that tiktok in particular hi trying i in particular by trying to develop a new way of doing this where they try a little bit, but there are always different platforms, not least patreon as welli who are, kind of, offering becky, let me talk to you a moment about when you were a youtube influence as a teenager under the name becky cruel, i think. and you did a lots of material which was watched and widely followed particularly injapan. ....

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BBCNEWS The Media Show August 20, 2021 20:34:00

Difference? so, this has been a huge toic of difference? so, this has been a huge tonic of debate difference? so, this has been a huge topic of debate for difference? so, this has been a huge topic of debate for some difference? so, this has been a huge topic of debate for some people. i difference? so, this has been a huge topic of debate for some people. forj topic of debate for some people. for me i really think they are interchangeable. i think a few years ago we would have said instagram influence and a youtube creator but i think creator has become the mob the third world now but i don t think there s a huge difference between them. it really refers to someone who has a following online and this can, creating content. let me stay with you for a moment on the status quo and what we might be changing from. save the sake of argument, someone has an instagram following of 100,000 people. how is she or he making money based on those 100,000 at the moment? the most common those ....

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BBCNEWS The Media Show August 20, 2021 23:46:00

Social media platforms of realising that creators drive a lot of engagement and trends, and it s not enough any more to just give them a place to grow an audience. they need to offer them better features and ways to get money, and besides youtube which used to be the only game in town, there wasn t a way to earn directly from social media networks until the last year or so. becky, what you make of these new developments? i think there is a really growing trend of creators who are trying to come a kind of, almost regain the connection between themselves and their audiences without the platform because at the end of the day, it s really hard to trust the platforms. you know, changes are being made every single day to the algorithms, however content is being said however content is being served to our audiences and is often done in a very hard to read, almost like black box algorithmic way, which is hard to decipher and decode and you often second guess yourself and what you re doing. am ....

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BBCNEWS The Media Show August 20, 2021 20:58:00

Been pushing this area thicker cloud in western areas and bringing outbreaks of rain over eastern towers in that rain is continuing to push its way northwards and eastwards overnight. it will come along in bursts of heavy rain and ease of becoming light and more drizzly nature. it is i was going to be quite murky, mist and fog patches forming around our coasts and hills in very mild, temperatures no lower than 16 in hulland in very mild, temperatures no lower than 16 in hull and liverpool. as we sat at the weekend we have got this range to contend with. it is looking at its heaviest really it is looking at its heaviest really it is looking at its heaviest rally across wales and northern england, perhaps eastwards, midlands two. it will post eastwards reaching east anglia and south east england as we had in the acclaimed will tend to ease off in south east england and wales with a mixture of some trifling. temperatures in the most part a little disappointing, generally into the high tee ....

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BBCNEWS The Media Show August 20, 2021 23:34:00

Creator, but i think creator has become the more preferred word now but i don t think there s a huge difference between them. it really refers to someone who has a following online and is creating content. let me stay with you for a moment on the status quo and what we might be changing from. say for the sake of argument, someone has an instagram following of 100,000 people. how is she or he making money based on those 100,000 at the moment? the most common way by far is sponsored content, so that s promoting a product in an instagram post or any in an instagram post or in a story, so that s by far the most popular way people make money, but creators have really branched out. they re, you know, teaching online courses, starting podcast, selling merchandise, so there are a lot more ways to monetise but sponsored content is still number one by far. that s status quo until at least fairly recently wasn t necessarily going to make a huge amount of money, was it? ....

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