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Analysis: Can airasia food's aspirations in SG take flight amidst stiff competition?

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19 February 2021
AirAsia's food delivery platform airasia food has hit the ground in Singapore, charging a commission rate of 15% to merchants which group CEO Tony Fernandes touts as "the lowest commission rate in town". The platform was initially launched last May as OURFOOD but rebranded to airasia food as part of airasia.com's super app.
As part of the launch in the Singapore market, airasia food is on the hunt for F&B operators to sign up as merchants, offering a special sign-on rate as low as 8% for the month of March. According to Fernandes, this enables merchants to earn more while having full control over their menu, pricing and easy access to data aside from being able to communicate directly with their customers.

Boston , Massachusetts , United-states , Malaysia , Singapore , American , Kevin-kan , Tony-fernandes , Sabrina-khaw , Restaurant-association-of-singapore , Airasia , American-express-singapore-airlines