Aggregators Look to Data and Tech to Suss Out Acquisitions
Ecommerce aggregators that are still acquiring other brands are increasingly using tech to help decide which acquisitions to move forward with.
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Ecommerce aggregators that are still acquiring other brands are increasingly using tech to help decide which acquisitions to move forward with.
Suma Brands conducted layoffs after a hiring frenzy. One impacted employee questioned how profitable the aggregation business model really is.
Swiftline purchased Yardline from Thrasio as it moves to enter the e-commerce space and work closely with Amazon aggregators and brands.
Amazon aggregators have collectively raised $13.5 billion since March 2020. Only a handful were in operation before that date.
Kristiana Helmick spent 13 years at Amazon. As Perch's chief revenue officer, she hopes to further improve its platform and ability to scale brands.