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Pollstar | REVERB's Journey Toward A More Sustainable Touring Industry

By: Francisco Rendon
Matt Cosby
Arm In ArmREVERB co-founders Adam Gardner and Lauren Sullivan pose with Jack Johnson (center) at Darling’s Waterfront Pavilion in Bangor, Maine, in 2017.Many in the touring industry have long bemoaned the practices of consumption, pollution and waste that have been business as usual at major events. In 2004, Lauren Sullivan and Adam Gardner decided they would do something about it.
Step by step, the REVERB co-founders have learned how tours can better understand their consumption habits and carbon footprint, how to educate others, how to impact policy around key issues, and how to raise funds to make a difference. Today, it’s no exaggeration to say REVERB is one of the leaders in the field.

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