How Indian Personal Care Brands Are Going Niche
(From left) The co-founders of Bare Anatomy Vimal Bhola, Sifat Khurana and Rohit Chawla manufacture their customised products in-house at their facility in Gurugram Image: Amit Verma Any commercial haircare and skincare product—even if it caters to a particular type of hair or skin—will always satisfy only a handful of users. This was one of the key takeaways for Rohit Chawla when he quit The Man Company, a men’s grooming product brand, in 2018. Along with Sifat Khurana and Vimal Bhola, he set up Bare Anatomy in 2019. “We realised it’s not about making one or two ingredients the her...
Source: forbesindia.com