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Game Changers 2021: Part Five

Today's Game Changers led a movement against hate raids, champion audio in Latin America, support LGBTQ+ professionals, and run a database of diversity resources

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Game Changers 2021: Part Five

Today's Game Changers led a movement against hate raids, champion audio in Latin America, support LGBTQ+ professionals, and run a database of diversity resources

United-states , United-kingdom , Spain , Spanish , American , Rodrigo-ferzuli , Phil-sanderson , Sinjin-bain , Leslie-pirritano , Carlos-egas , Ricardo-cervantes , Phylicia-koh

Blizzard, Riot, Twitch Co-Founders Just Invested In A New Gaming, TV App

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Hybrid gaming startup PortalOne has raised $US15 million ($19,293,000) ahead of the launch of its new app –
The Arcade – that combines video games and streamed video content, and the investors sound pretty familiar.
The Arcade allows users to both play games on-demand, and watch live TV game shows in which they can play against special guests. Basically, it’s a game show that you can play from home.

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PortalOne raises $15M from Atari and more for a new hybrid gaming/TV show app – TechCrunch

PortalOne raises $15M from Atari and more for a new hybrid gaming/TV show app
Gaming and streamed video have been two of the biggest pastime winners during the last year+ of pandemic living. Today a startup that has created an app that brings those two entertainment formats together is announcing a notable seed round of funding as it prepares to come out of closed beta.
PortalOne, a hybrid gaming startup, is announcing a $15 million seed round of funding as it prepares to come out of closed beta with an app that lets people play on-demand games and also watch live shows in which users can play against a special guest.

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Creator economy hires, investments, promotions: XX Artists, Ad Council

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Insider compiles a weekly list of moves in the creator industry, from new hires to investments.
This week includes updates at XX Artists, UTA, and the Ad Council.
It was a big week for esports athletes and livestreaming startups.
Gaming and entertainment brand Subnation announced plans to start a new esports franchise with Green Bay Packers wide receiver Marquez Valdes-Scantling. And eyewear brand Oakley hired "Call of Duty" champion Seth "Scump" Abner to serve as its first esports brand ambassador.

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CORRECTING and REPLACING Maestro Secures $15 Million Series B to Accelerate the Growth of the Creator Economy

The updated release reads:
MAESTRO SECURES $15 MILLION SERIES B TO ACCELERATE THE GROWTH OF THE CREATOR ECONOMY
Investors include: NetEase, Sony Music Entertainment, Acronym Venture Capital, Stadia Ventures, Twitch Co-Founder Kevin Lin and former Blizzard Entertainment executives Michael and Amy Morhaime.
Maestro, the interactive live streaming platform for creators and content owners, today announces it has raised a $15 million Series B. New investors include NetEase, Sony Music Entertainment, and Acronym Venture Capital, alongside a host of industry titans including Twitch co-founder Kevin Lin and Dreamhaven cofounders and former Blizzard executives Michael and Amy Morhaime. This takes the total raised to date to $22 million.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams – TechCrunch

Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams
Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro, which just nabbed $15 million in financing to grow its business.
As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord.
The company has already worked with names as diverse as the Golden State Warriors, the Dallas Cowboys, and pop sensation Billy Eilish on embedding its interactive tools into various live events and promotions.

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