UAE consumers no longer impressed with packed supermarket shelves: NielsenIQ
Dubai: Supermarket shelves loaded up with all the product categories and brands that one can think of – that’s a good thing, right? Not so, says new findings by NielsenIQ, the market consultancy, which says that overloaded shelves will not fetch desired results for retailers. In fact, it could make for dismal returns. Take skincare, for instance. In the UAE, 73 per cent of products/brands make up less than 2 per cent of the overall sales in the category, which suggests a “glut in non-performing products and variants that exist within just this one category alone,” according to Nielsen...