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And then this data is just used to kind of build profiles of our children, with their interests, so that advertisers can basically pay for their attention. children browsing social media platforms can see over 400 adverts an hour. so they are absolutely being, you know, bombarded with an effort to kind of either get them to consume more, to get them to kind of change their opinion. and this is, you know, a you know, a huge volume of adverts, much more than we would again permit on any other media. you know, i don't think i really care about what information i put out online and i don't think m...

New rule meant they've stopped collecting data on under—18s, too. tiktok and youtube are still collecting data on this age group, though youtube says it will reduce the amount it's collecting. we didn't get a clear answerfrom facebook, which owns instagram. what's clear is the new code doesn't stop companies collecting personal data on under—18s. ad tech and big tech sometimes know more about a young person than their parents do. and that can be in ways that might get them in trouble with their parents. heather burns is a digital rights activist. she says uk data protection laws didn't nee...