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publishUpdated   Apr 16th, 2021, 11:53 am Usually, when it comes to smartphone platforms, people tend to stick to one platform for a very long time, if not forever. There could be many reasons for this, such as cost, operating system features, phone hardware and features, and so on. But every now and then, people do make the jump from one platform to another. The transition process can be a bit slow for some as it means having to manually transfer photos, videos, contacts, and then finding the same apps and hoping that they might be available on the other platform. This can be a time-consu...

By Aitarget When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect? Adidas and Reebok wanted to find the best approach for Facebook promotion at CEE, Russia, so they turned to Aitarget, Facebook Marketing Partner, for help.  We not only suggested training, but also took on a significant proportion of the work for their campaigns: reviewing ad account structure, growth hacking...

Share it Twitter has launched an improved website tag process to help advertisers maintain data on ad response, while it's also announced an upgrade of its App Install campaigns to help developers drive higher engagement. First off, on its new website tag - with the broader shift away from using third-party cookies for user response tracking, Twitter has re-built its website tag offering to provide first-party data to measure campaign attribution and response. As explained by Twitter: "When someone clicks on a website ad, the Twitter Click ID’s unique identifier will be appended automatical...