Apple's App Store now permits unlisted apps
Apple has launched a new capability for app developers called unlisted apps, which should be beneficial for internal tools and other types of apps that are intended for a certain set of users but not for the general public. According to Apple, unlisting an app means it won't appear in "any App Store categories, recommendations, charts, search results, or other listings." Only that link, or Apple Business Manager or Apple School Manager, will take you to the app.