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"Premiumization of the iPhone with price mix tailwinds along with tight cost management are helping Hardware margins," JPMorgan said.
Samsung's top-specification new release, the Galaxy S24 Ultra, adds super-sized specifications to the range.
Apple reported first quarter earnings after the bell on Thursday.
Apple posted its Q1 earnings for the 2023 holiday quarter
Samsung's top-specification new release, the Galaxy S24 Ultra, adds super-sized specifications to the range. Here's how it fares when compared against Apple's top-tier smartphone, the iPhone 15 Pro Max.