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New beverage launches: from vodka to cola

We take a look at some of the beverages launching around the globe this month.

Italy , Canada , Kansas , United-states , Philadelphia , Pennsylvania , Greece , United-kingdom , Italian , Great-britain , Greek , Olivia-ponton

Everyday Weekend seeks bigger share in RTD alcoholic beverages market through rapid expansion in SEA

New Zealand-founded hard seltzer brand Everyday Weekend is aiming to seize growth opportunities in the ready-to-drink (RTD) alcoholic beverages category across Asia through affordable pricing and community marketing strategies.

Taiwan , Malaysia , Australia , Bali , Jawa-timur , Indonesia , Japan , Hong-kong , China , Vietnam , Republic-of , South-korea

RTD alcohol category value to be boosted by premium products

The RTD alcohol category is expected to grow by +12% in volume between 2022 and 2027, hitting $40bn by 2027 across 10 key markets, according to new data from IWSR Drinks Market Analysis. As the category matures, premiumization will be a key driver moving forward.

Australia , Germany , China , United-kingdom , Brazil , Japan , Mexico , South-africa , Canada , Susie-goldspink , Strategic-study

RTD Cocktails Market to be Worth $63.37Bn, Globally, by

RTD Cocktails Market Size to Grow at a Robust CAGR of 12.5% During 2022–2030....

India , Australia , United-states , Pune , Maharashtra , Vietnam , Republic-of , China , America , Kendall-jenner , John-cena , Asia-pacific