Page 5 - Arnab Roy News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Build a foundation for creating novel digital endpoints.

Snacking and sweetmeat gifting sees an upswing during the festival season. Desmond D’souza, senior director (sales), Mondelez India, said the festive season kicked off on a positive note with a good offtake during Rakhi. “As we approach Diwali, our brands like Cadbury Celebrations, Oreo will continue to shine across all sales channels, building on our success from previous years,” added D’souza.

High demand for large-screen televisions as people prefer to watch cricket World Cup

Coca-Cola plans to have its highest-ever brand spending in India during the second half of 2023, coinciding with the ICC Men's Cricket World Cup and the festive season. The company expects increased consumption and sees the event as a significant platform for business expansion. Despite challenging macro conditions, Coca-Cola anticipates people will spend money across categories during the festive season, and affordable packages will perform well.

Coca-Cola India is expecting strong consumer demand in the current quarter due to the ongoing cricket World Cup and festive season. The company plans to have the highest marketing spends ever in the second half of the year, with a focus on brand activations during festivals and cricket events. The company is one of the lead sponsors for the ICC World Cup and expects the fourth quarter spends to be 5-7% higher than in a normal year