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SEVEN Abha is one of the key projects in Aseer which will support the region's ambition to become a global destination all year round

Saudi Entertainment Ventures (SEVEN), a subsidiary of the kingdom's sovereign wealth fund PIF (Public Investment Fund) has announced plans to set up its fifth entertainment destination in Aseer region at an investment of SAR1.3 billion ($346 million).

Saudi Arabia is pressing on with investing billions of dollars in the southern region of Aseer, as confidence grows about ending the war over the border in Yemen, the head of a commission owned by the sovereign wealth fund said on Friday. Aseer and its airport in the city of Abha were a major target for ballistic missiles and armed drones fired by Yemen's Houthi movement that has been at war against a Saudi-led coalition since 2015. There have been several rounds of peace talks between the kingd

RIYADH: In a move to transform Saudi Arabia’s mountainous Aseer region into a global tourist destination, the local authority is planning to launch a new road project that will elevate the infrastructure in and around the region’s capital city Greater Abha. The Kingdom is improving its road connectivity as part of its strategy to become a tourism and logistics hub, in line

Minister of Investment Eng. Khaled Al-Falih, Minister of Tourism Ahmed Al-Khateeb, and the Secretary-General of the United Nations World Tourism Organization (UNWTO), Zurab Pololikashvili will be attending.