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I was hooked. my brain relaxes and i just fall asleep. just conk out. >> that's with no pills, no side effects, no danger of addiction. >> it is quite believable to me that somebody says this works better than a sleeping pill for me. >> in fact, khan says that asmr videos could be a good solution to insomnia. >> if brings me comfort that i can't find in other things. >> millions of people now relying on the internet's equivalent of counting sheep. linsey davis, abc news, new york. >> so in a sense these are basically guided meditation. >> right. >> have you ever tried to meditate? i fall aslee...

One of an exploding community on the internet known as autonomous sensory meridian responders or asmr. they tap, brush, pour and mostly whisper, all to lull people to sleep. >> is it just a soothing voice? is it a calming voice? >> it has to do with the combination of sounds and voices. i'm not convinced that it works. it actually works. >> her videos have generated nearly 16 million clicks. and hers are among the thousands of asmr options. >> one of her followers is emily hansen who says ilse's videos have changed her life. >> i could not sleep. and i just was thinking about so many different...

One of an exploding community on the internet known as autonomous sensory meridian responders or asmr. they tap, brush, pour and mostly whisper, all to lull people to sleep. >> is it just a soothing voice? is it a calming voice? >> it has to do with the combination of sounds and voices. i'm not convinced that it works. it actually works. >> her videos have generated nearly 16 million clicks. and hers are among the thousands of asmr options. >> one of her followers is emily hansen who says ilse's videos have changed her life. >> i could not sleep. and i just was thinking about so many different...

My brain relaxes and i just fall asleep. just conk out. >> that's with no pills, no side effects, no danger of addiction. >> it is quite believable to me that somebody says this works better than a sleeping pill for me. >> in fact, khan says that asmr videos could be a good solution to insomnia. >> it brings me comfort that i can't find in other things. >> millions of people now relying on the internet's equivalent of counting sheep. linsey davis, abc news, new york. >> so in a sense these are basically guided meditation. >> right. >> have you ever tried to meditate? i fall asleep. because it ...