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Talking? i wish we could play it over again. since that rant, sherman has been at the center of the presuper bowl conversation. his twitter followers exploding by more than 360,000. but does all of this attention help or hurt sherman's brand? joining me now is jami fritzy to managed sherman's marketing deals and marc lamont hill. doesn't that give you life, mark, when you -- >> it is my favorite post-game interview ever. it is awesome. >> jami, sherman has become almost a household name because of that rant. is that emotion what's driving the attention among advertisers right now? >> well, i t...

>> well, he's a very old-fashioned guy. very formal in a sense of having dignity and politeness and a reserve that i associate with my grandparents or my parent's older friends. >> and yet people coming out for him are young. >> there's something sort of radical and youthful about him because he really believes these things without sort of checking with the consensus to see if they are acceptable. he believes unacceptable things by the mainstream judgment. and so that's exhilarating to kids. plus he's antiwar and pro social policies on marijuana and stuff like that or would appear to be. there...