ABC appoints new Head of Audience Data & Insights
Elizabeth Moore joins ABC's Audience Data and Insights Team; Karen Madden is Head of Marketing.
Source: tvtonight.com.au
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Centriply + Claritas, now enabling data-driven linear TV ad campaigns at the household level.
Advanced Linear TV advertising agency Centriply, announced today a collaborative effort with Claritas® to help brands maximize their linear TV ad campaigns. The agreement between the two integrates Claritas audiences with TV inventory data, which enables brands to create meaningful interactions with valuable TV audiences at the household, local or national level. When paired with audience profiling capabilities, brands can leverage the right targeting to increase growth and profitability, utiliz
Source: yahoo.com
GfK Radio | Scoop InfoPages
Friday, 30 April 2021, 5:24 am | GfK Radio The New Zealand Commercial Radio Industry released the S1 2021 radio audience data into the market today and it reveals that over 3.7 million New Zealanders were listening to radio every week and almost 3.5 million of those listen to commercial radio stations. ... More >> Tuesday, 13 October 2020, 6:47 pm | GfK Radio The New Zealand Commercial Radio Industry released the S3 2020 Radio Audience Data into the market today and it reveals that almost 3.7 million New Zealanders were listening to radio every week and almost 3.4 million of those listen ...
Source: scoop.co.nz