Women-led sports media startup The GIST raises $1M to challenge sports reporting norms – TechCrunch
Women-led sports media startup The GIST raises $1M to challenge sports reporting norms The three co-founders of The GIST are all themselves sports fans, but realized in 2018 that sports media in general left a lot to be desired when it comes to catering to audiences outside of the traditional, male-dominated stereoptyical sports audience. So they started a new kind of sports media enterprise, taking a risk on a very different kind of careers vs. their background in financial services in Toronto. On the back of impressive 350% audience through 2020, c-founders Jacie DeHoop, Ellen Hyslop and Ro...
Source: techcrunch.com