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Ellie Cole, Madi de Razario & Ian Thorpe star in Optus campaign via TBWA

Ellie Cole, Madi de Razario & Ian Thorpe star in Optus campaign via TBWA
July 30, 2021 10:11
Optus has released an ‘It starts with yes’ campaign featuring Olympian Ian Thorpe, and Paralympians Madi de Rozario and Ellie Cole via TBWA Sydney.
The 15 second spots feature each athlete telling a story on why they did not give up on their dreams. The spots end with Optus’ brand positioning, ‘It starts with yes’, which was introduced in July 2020.
Mel Hopkins, head of marketing at Optus, said: “For us there is no more literal example of ‘It starts with yes’ than our Australian Olympians and Paralympians. They embody optimism, courage and commitment. At Optus, we love to support those who have the commitment and optimism to say yes. That’s why we’re proud supporters of the Australian Olympic and Paralympic teams. These Games are an opportunity to weave our brand narrative into the fabric of Australian culture and form part of our wider strategy to become Australia’s most loved everyday brand.

Australia , Sydney , New-south-wales , Australians , Australian , Ian-thorpe , Jasmin-tarasin , Mel-hopkins , Ellie-cole , Optus , Great-northern-brewing-co , Production-company

Aussies' favourite avo back on the menu | Queensland Times

It’s time to bust open that millennial piggy bank and book a brunch date, as Hass avocados return from their annual hiatus.

Australia , Sydney , New-south-wales , Aussies , Aussie , Australian , Nazeem-hussain , Matthew-dwyer , Australian-avocadoes , Australian-olympic , Australian-avocados

Aussies' favourite avo back on the menu

It’s time to bust open that millennial piggy bank and book a brunch date, as Hass avocados return from their annual hiatus.

Australia , Sydney , New-south-wales , Aussies , Aussie , Australian , Nazeem-hussain , Matthew-dwyer , Australian-avocadoes , Australian-olympic , Australian-avocados

Aussies' favourite avo back on the menu | Sunshine Coast Daily

It’s time to bust open that millennial piggy bank and book a brunch date, as Hass avocados return from their annual hiatus.

Australia , Sydney , New-south-wales , Aussies , Aussie , Australian , Nazeem-hussain , Matthew-dwyer , Australian-avocadoes , Australian-olympic , Australian-avocados

Aussies' favourite avo back on the menu | Morning Bulletin

Aussiesâ favourite avo back on the menu
Itâs time to bust open that millennial piggy bank and book a brunch date, as Hass avocados return from their annual hiatus.
Food & Entertainment
by Laura Albulario
26th May 2021 3:47 PM
Smashed avo toast is back on the menu for haters who have shunning the dish during Shepard avocado season.
Millennials will again raid their home deposit piggy banks for their breakfast of choice, with Australian Avocadoes announcing a record crop of 127 million Hass avocados to reclaim their reign on supermarket shelves in the next three months alone.
Shepard avocado season has prompted some haters to put their smashed avo habit on hold.

Australia , Sydney , New-south-wales , Aussies , Aussie , Australian , Nazeem-hussain , Matthew-dwyer , Australian-avocadoes , Australian-olympic , Australian-avocados