Page 6 - Auto Analyst News Today : Breaking News, Live Updates & Top Stories | Vimarsana

I-reporters. and there you see the two experts right there. joining me to talk about toyota and the recalls and all of the problems, the image that analysts -- auto analyst, lauren fix and carlos valdes-dapena, from cnn.com, thank you for being here. we've finally heard from the president of toyota, he apologized today saying it is his responsibility to fix this. now, we can assume that he is talking, number one, about the physical repairs to the cars, but there's also going to be some image repair. lauren, how tough is this going to be? >> oh, it's going to take some time, don. i mean, you th...

Competitors are trying to take a bite out of toyota. as you see, gm near 20% at the top there, toyota second with 17% and ford below it. what we're seeing is that gm, chrysler, ford and hyundai are offering incentives to buy their brands. we talked to an auto analyst who said you're probably not going to see a huge exodus to u.s. brands but if you see hon dap offer an incentive like this, then you probably will. honda came out this week and said we're not going to do that. the bottom line here from that analyst is, customers are concerned now but they're saying their memories tend to be short-...