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he turned a beat that kids could dance to into the motivating force of a business empire and made singers into stars. the legendary aretha franklin and little richard join us in a few minutes to talk about dick clark, but here's a look back at his career by koreen wynter. >> reporter: he was known as the world's oldest teenager. dick clark began his career on the weekly dance party that would later be known as "american bandstand" in philadelphia in 1956. the show became a national and later an international sensation, after it was picked up by abc one year later. ♪ ♪ come on bab...

the world. he integrated a corner of the media watched by the entire nation while a third of that nation was still segregated. he turned a beat that kids could dance to into the motivating force of a business empire and made singers into stars. the legendary aretha franklin and richard -- and little richard will join us in a few minutes. but here a look back at his career by koreen wynter. >> reporter: he was known as the world's oldest teenager. dick clark began his career on the weekly dance party that would later be known as "american bandstand" in philadelphia in 1956. the show b...

he made singers into stars. the legendary aretha frank lili will join us. >> reporter: he was known as the world's oldest teenager. dick clark began his career on the weekly dance party that would later be known as "american bandstand" in philadelphia in 1956. the show became a national and later an international sensation, after it was picked up by abc one year later. ♪ ♪ come on baby, let's do the twist ♪ >> reporter: in spite of racial attitudes at the time, clark was a pioneer in promoting african-american artists, including percy sledge, the silhouettes, the supremes and g...

Developing the brand and the supporting products. where that leads, even they can't predict. >> we never started out to try to make this a huge company. we really wanted to prove to people we could do something valuable. so we could go do something bigger down the road. and just ended up going bigger than we originally planned. millennial moms have some say. they are hugely influential. according to our guests, 55% of millennial moms say they are frequently std for product recommendations. how can you get them to spread the word? sharon is the founder and ceo of parent tested parent approved...