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Made the person weird is probably what was going to make them succeed. it gets pulled back aways. you hear that over and over again. i think that for every richard branson who kept going as weird as you want it to be, there is a lot more people that got throttled back a bit. >> talk about this business of longing. >> we're in a different time. as everyone is starting to cover social media, they're saying this great opportunity to engage and check. it's a great deal of data on what people. and believe in. it used to be whatever is around you, you got. at reebok for instance goes after cross fit...

Probably going to make them succeed. it gets pulled back aways. we hear that over and over again. for every richard branson who just kept going as weird as he wanted to be, there's a lot more people who got throttled back a bit. >> talk about this idea of business is about belonging. >> so we're in a really interesting time. so as everyone's trying to cover social media in different ways and they're saying it's this great opportunity to engage and connect, what it also is is a great deal of data on what people really want and what they really believe in. it used to be that whatever was around ...

Prince really loved the name sheila. he sang a song about her. >> her poor children. that would be terrible if my mother's name was sexy. >> this is my mom. she's sexy. >> grand ma sexy. great grandma sexy. that's sad. let it go, lady. >> that's true at 41. but this is something a 41-year-old woman may do. this is like the name version of a tattoo. i guarantee she was either going to change her name to sexy or get a dolphin on her lower back. it is the same thing. >> or maybe a dolphin on hr ankle like you, andy. did she think this through? >> you don't get along. >> it goes back aways. >> yea...

Know, nasa put up a curtain all around that area so that you really can't see anything over there. any camera men or women with long lenses wouldn't be able to get a shot her of the other families up there. mike and i were just talking, you just had separation from the external tank, so literally, they're in space. >> they're on their own. gotten rid of the motors, just the orbiter for the next 16 days. >> that tank has an interesting history, right? >> that thing goes back aways. the one that survived the katrina hurricane. >> it was damaged during katrina out in louisiana at the plant and na...

let's listen in. >> all three are still in good shape as are all of the other sims aboard the orbiter. a team of flight controllers watches over all the systems. 4:20 into the flight. "endeavour's" traveling 5500 miles per hour. altitude 63 miles traveling downrange, about 335 feet in altitude. environmental and control systems officer here reporting a good flash evaporator system reporting cooling to equipment aboard the vehicle. traveling into space on the forward flight deck is mark kelly and greg johnson. between and behind them, flight engineer -- >> to ato. rog roger. >> "endea...