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Stella is the founder of woopa, a company that creates team building experiences and vanessa o'connell is the small business editor at "the wall street journal." peter, thanks you so much for your help with this makeover. >> my pleasure. >> you went over there to visit erica. what do you think. >> i was surprised to see the property look as nice as it did. from herrion line presence i had a different impression. >> isn't that amazing? how important is that online presence? >> it's critical. you have three seconds to get people's attention when they come to your website. if you haven't got them...

The small business editor at the wall street journal. great to see you. >> great to be here. >> thank you for your help with the makeover. we appreciate it. you went to visit erica. what did you any? >> i was surprised to see the property look as nice as it did. from her online presence, i had a different impression. >> isn't that amazing? how important is the online? >> they have three seconds to get their attention. they are going to hit the back button. >> a lot of business owners are intimidated by their websites. look what a difference that could make for her, in terms of the online reser...