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It comes from ellen. an online retailer must coordinate information from the shopping cart, payment gaitway, fedex and quick books. what the is best way to do it? you are a good person to ask this question. >> my company sells products. we always tell the way in the world technology is, pick a vendor and go with them. if you are using a back end system from microsoft or sage, they have tons of partners, tons of third party products that integrate with each other. some you may not like but you pick a vendor and go with it. go with the partners, go with their marketplace. >> it's the halo effect...

Online retailer must coordinate information from the shopping cart, payment gateway, fedex and quit books. >> my company sells products, but we always tell the way in the world of technology is nowadays particularly for small businesses, pick a vendor and go with them. if you are using a back end system from microsoft, those guys have tons of partners and tons of third-party products that integrate back with each other. some you may not like better than others, but pick a vendor and go with it. >> it's the halo affect, if you buy an ipod or iphone and then a mac. >> are they expensive? >> it h...