Stay updated with breaking news from Bacter Shield. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
The purchase of Jo, Doy, and Bacter Shield soaps from VVF (India) strengthens Wipro Consumer’s presence in the highly competitive packaged soaps market, which includes heavyweights HUL, Godrej Consumer Products, and ITC
Wipro Consumer Care and Lighting Ltd., a subsidiary of Wipro Enterprises Pvt., has acquired three soap brands — Jo, Doy, and Bacter Shield — from Mumbai-based VVF India, marking its third acquisition over the past 12 months. Jo toilet soap has a significant play in the country's north, east, and west markets, while Doy operates in the premium soap segment. Bacter Shield has an antibacterial range of soap and handwash. These brands have a combined market share of 11%.
Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited, marking its third acquisition in the past year. The acquisition is part of Wipro's strategy to expand into new sub-segments within the Rs28000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears.
Wipro Consumer Care and Lighting (WCCL) has acquired three soap brands - Jo, Doy, and Bacter Shield - from VVF Limited, marking its third acquisition in the past year. The acquisition is part of Wipro's strategy to expand into new sub-segments within the Rs28000 crore soap market. Jo toilet soap has a significant market share in north, east, and west markets, while Doy operates in the premium segment, competing against Dove and Pears.
While the Jo toilet soap has a significant share in the northern, eastern and western markets, Doy operates in the premium segment, competing against Hindustan Unilever's Dove and Pears. Bacter Shield, an antibacterial range of soap and handwash, has rivals including Lifebuoy, Dettol and Savlon.