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Described it. no one else was attacking anyone like newt gingrich. also phenomenally effective. in our poll meeting, before our poll came out, we tried to figure out what would be the best verbs, imploded, is that too strong? when you're trying to test out verbs for sinking fast, it's not a good place. >> it's interesting. michael steele, four years ago mitt romney was very aggressive going after mike huckabee, but he had to say, i'm mitt romney, i approved this message. he didn't have to do that. and look what happened. >> the third-party ad machine out there is going to be a big player in th...

Sort of really -- talk to people, host these town halls and get people sort of not only fired up but help them deal with the -- sort of overcome the apathy and disengagement that can set in. >> i'm enamored by that bus, just so you know. >> my bus is your bus. >> really. >> any time. any time. you can hold me to it. >> all right. >> look at that bad boy. >> look at that machine. >> it's a bad machine. >> we need to see what's inside. >> i'm secretive. >> you take off next week. >> absolutely. >> good luck, dylan rat began. [ coughs ] [ breathes deeply, wind blows ]

A half a million dollars in michigan. you are making a run here. we mow the romney attack machine, sparta as it's called, they are spending $2 million and the campaign is spending $1.2 million, do you think you can committee with them on the air? >> it's not about competing with them on the air. it's about competing with them in the hearts and minds of the voters. that has been what we have seen in the last few weeks. speaking of going viral, as rick's campaign is exploding across the country and in michigan and ohio. what is important here is that rick santorum can relate to voters and that i...