CNN Reliable Sources December 15, 2013 16:50:00
R ron burgundy? >> he's a news legend. >> one of the most influential actors in broadcast history. >> on camera, he's the best, but off camera, he's a bit of an [ bleep ]. >> a major [ bleep ]. [ bleep ]. >> so are the executives at paramount on to something with this ad strategy? the movie's not out yet after all. sam, we could talk about this all day, but in the few minutes we have got. what do you think have done right at paramount with this rollout? >> thank you so much for having me here. i think they have done a lot right. i don't think it's possible to give too much credit to ron burgun...