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Over the last five years planned parenthood has been responsible for 4 million breast exams. so, should liz marlantes, komen get involved in the controversy over planned parenthood or not? >> i'm sure they wish they had not. most of us don't even know they were providing money to planned parenthood and i think they will lose funding over this. it is unclear that they completely back tracked. that point has been lost in some of this. the statement kind of said well, we will restore the funding for now and they still have the right to apply for future grants. anybody has a right to apply for gra...

The thing keeping some pakistani officials away at night, certainly making them wonder whether they should allow this is going to be that money and the long-term intelligence cooperation between them and the u.s. and the bad p.r. of the accusations that they have been harboring ben laden. they are unproven as yet. >> nick payton walsh reporting live from pakistan. former president jimmy carter says we should give pakistan the benefit of the doubt. here is why. >> you have to remember that pakistan has at least 100 nuclear weapons. our alliance despite some obvious difficulties is extremely i...

Underlined his entire project by first instead of going to families and saying i have this vision, i have this idea, i think we can bring the east and west together, the muslims and nonmuslims together, how can i do it, can i do it at ground zero, is it appropriate, will you help me, is it workable, will you partner with me. no, he went to politicians and the cultural elites of the city, he did that before he launched his public p.r. campaign and only after it exploded in his face did he then say i want to reach out to the families. we don't believe him. we think it is utterly disingenuous and...

You. best buy won that round, shannon. shannon: if it's best buy versus god, i'm not sure i want to pick sides in that. you mentioned that it was really tough for them to decide they were actually going to reach out and do the accuracy and dee sist. you know, they don't want bad p.r., but what you going to do? >> the pr is thinking oh, god, geek, what do we do and they decided finally, you know what, we got to make a stand here, regardless of what it is, and they said they had a hard time deciding but they said you know what, they had to do it, so they did it. shannon: we understand, business ...

Exxon is doing well. they have gone on to be a successful, respected company. p.r. doesn't fix the underlying problem. p.r. helps people communicate, helps you understand the process and what's going on, but you don't look to the p.r. people and say, we have had a massive oil spill, make it look better. >> but bad p.r. can dig you into a deeper hole. >> absolutely. >> one gaffe after another. >> they have made a lot of mistakes in how they have handled the 24/7 news cycle and trying to have one person do everything. nobody can do that. they're exhausted, making bad decisions because they're ti...