Sainsbury's apes Tesco with launch of Aldi Price Match campaign | News
Products with reduced prices include milk, bread and meat Sainsbury’s is taking on Aldi as it opens a new front in the supermarket price war. The supermarket has today launched Aldi Price Match, having reduced the price of around 250 staple grocery products. The price-matching campaign has the same name and similar branding as one launched by Tesco last March. The scheme includes products across the meat & fish, dairy, frozen, fruit & veg, bakery, drinks, food cupboard and toiletries categories. It said prices were matched against equivalent products at the discounter. They do not take into...
Source: thegrocer.co.uk