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Mumbai: Bata India has released a new campaign to announce the launch of its new versatile 24x7 casual collection. The 360-degree campaign titled ‘It’s Got To Be Bata’, features Bata India’s new brand ambassador Disha Patani. The campaign is conceptualized by contract advertising. It lives up to the proposition of a versatile 24X7 casual collection as it follows Disha Patani
Read more about Bata India Q4 PAT tumbles 23% to Rs 29 cr on Business Standard. On a consolidated basis, the footwear maker's net profit dropped 23.28% to Rs 29.47 crore on 4.94% decline in revenue from operations to Rs 589.90 crore in Q4 March 2021 over Q4 March 2020.
Shares of Bata India surged 6 per cent to Rs 1,657.50 on the BSE in intra-day trade on Thursday on expectations that the company would be able to revive its revenue growth trajectory as and when the impact of the Covid-19 phases out. The stock of the footwear company was trading close to its 52-week high level of Rs 1,705 touched on January 11, 2021. For the January-March 2021 quarter (Q4FY21), Bata reported revenue de-growth of 4.8 per cent year-on-year (YoY) to Rs 589.9 crore on a favourable base of Q4FY20. The profit after tax declined 21.9 per cent YoY to Rs 29.4 crore. While the third...