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As part of The Drum’s Deep Dive into Creativity, WaterBear ooks at how non-governmental organizations (NGOs) and non-profits can work together with brands to deliver creative content that builds awareness and drives investment.
‘People come to Cannes to be inspired’: Healthcare marketers head to France for festival. From PR Week
Cheil Worldwide PengTai Beijing and Hong Kong has won the Digital/Mobile Grand at the Clio Health awards for its groundbreaking ‘The Cost of Bullying’ campaign for Samsung. The campaign also picked up three Golds, a Silver and two Bronzes, across a number of digital and gaming categories, making Che
Having recently created a lauded campaign for CRIS Cancer Foundation that asked people to battle against leukemia in a modified version of video game Doom Eternal, Malcolm Poynton of Cheil asks what charities must do to find support from a new generation.
Through Cheil Worldwide Spain, iconic FPS Doom Eternal is given an inspired mod to immerse the gaming generation in the experience of leukaemia.