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Fashion e-tailer AJIO's 'Big Bold Sale' event garnered its biggest-ever results with 40% more orders than previous editions, resulting in over 1.5 million customers making purchases more than once on the platform. Half of the orders came from Tier 2 and 3 markets, indicating growing shopping sentiment in these locations. The summer collection was especially in demand, and brands such as Buda Jeans Co. and Marks & Spencer garnered customer attention. The men's and women's western wear category grew 150%, and the sale saw the preference of over 600,000 sundresses.

Right from the first hour of the sale, customers spent a whopping 1200+ million minutes shopping on AJIO across 1.3+ million styles.

Reliance Retail's style e-tailer AJIO stated its flagship sale occasion, the 'Big Bold Sale' (BBS), attained its

New Delhi, June 15 (IANS) The 18th edition of Myntras biannual fashion carnival, the End of Reason Sale (EORS), which was held between June 1-11, wit

The 18th edition of Myntras biannual fashion carnival, the End of Reason Sale (EORS), which was held between June 1-11, witnessed yet another successful edition with millions of shoppers flanking the platform from across the country who bought ...