Hang In There! Automakers host virtual auto shows for Canadians
It’s certainly been a blow to the events industry. Some, including the Montreal and Toronto auto shows, failed to muster enough commitment or interest to host even a virtual event, after they said they would. It’s enough to make you wonder: Will the auto show as we knew it ever return? This year, a number of brands – and even some publications ( wink wink) – are attempting to capture some of the attention left in limbo by the mass cancellations. Instead of live events, they’re offering digital events that fans can attend from wherever they may be holed up these days.