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4 votes Beats by Dre has launched a visual campaign that uses Chinese illustration to tell four stories around the insight that the year of the Rat shifted people’s perspective away from monetary value. As the year moves into the Ox Beats by Dre, and its agency Mother, wanted to tell stories that show how people may be prioritising their experiences in new ways, all while promoting its Beats Flex product. The target audience is younger consumers that will be planning trips home to see their families this year and the images tell stories that the brand hopes they will resonate with.

By Charlotte McEleny-10 February 2021 14:00pm A new film by KFC retells those crucial, final moments of the zodiac race with a surprising twist For many, Chinese New Year 2021 will be very different from any other that has come before. But will brands be taking a different turn too? As marketers tread into new territory with their ads this year, you can keep up to date with the best Chinese New Year creative right here. This time last year, Coronavirus had already begun to affect the way people in China had to behave – and it was starting to show signs that it was going to b...

The discount applies to all four available colorways — Beats Black, Yuzu Yellow, Flame Blue, and Smoke Gray — dropping them down to just $40. This is the first major discount these earbuds have seen since their release and, therefore, a record low price for them. The deal is matched at Walmart and Target. Boasting a battery life of 12 hours per charge and a fancy mechanism that will automatically pause or play audio when the buds are magnetically attached together or pulled apart, the Beats Flex have a solid feature set for the price. The earbuds feature a mic and controls on the cable an...

Feb 1, 2021 08:51 EST The recently-announced, budget-friendly Beats Flex are currently available for just $39.99 if you are quick. They pack Apple's W1 chip. Beats Flex with Apple's W1 Chip is Currently $10 Off, Available in All Colors If you want AirPods-style fast pairing and switching with all the benefits of the H1 chip, then look no further than the Beats Flex. For just $50, they are super capable set of earphones which borrow lots of features from the AirPods. Right now, they can be yours for just $39.99 in the color of your choice. Right off the bat, the W1 chip is the highlightin...

For Valentines Day, 5 Headphone Upgrades Your Partner Will Love On 1/31/21 at 11:00 AM EST This Valentine's Day, the best way to hear the sweet sound of a familiar and loving voice is through a new pair of headphones or earbuds. The holiday is as good of an excuse as any to give a loved one new headphones. This is especially true in 2021 when many couples and crushes find themselves apart in ways they weren't expecting. COVID-19's on-going fallout has kept friends and lovers attached to their phones to keep in touch. And in that spirit of keeping the connection going strong, new wireless earb...