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If you want a soft bed you can lie on one of those." we provide the exact individualization that your body needs. this is your body there. you can see a little more pressure in the shoulders and in the hips. the magic of this bed is that you're sleeping on something that conforms to your individual shape. oh wow, that feels really good. it's hugging my body. you get that moment where you go, "oh yeah" ... oh, yeah! : ... and it's perfect. they had no idea that when they came to a sleep number store, we were going to diagnose their problems and help them sleep better. once you experience it, th...

Once you experience it, there's no going back. don't invest in a mattress until you find your sleep number setting. and don't miss the final days of our summer closeout, for the biggest savings on all sleep number memory foam and iseries bed sets. only at one of our over 400 sleep number stores nationwide, where queen mattresses start at just $699. sleep number. comfort individualized. so you can capture your receipts, ink for all business purchases. and manage them online with jot, the latest app from ink. so you can spend less time doing paperwork. and more time doing paperwork. ink from cha...

You walk into a conventional mattress store, it's really not about you. they say, "well, if you wanted a firm bed you can lie on one of those. we provide the exact individualization that your body needs. oh, yeah! once you experience it, there's no going back. don't miss the final days of our summer closeout, for the biggest savings on all sleep number memory foam and iseries bed sets. only at the sleep number store, where queen mattresses start at just $699. sleep number. comfort individualized.

Number setting. and don't miss the final days of our summer closeout, for the biggest savings on all sleep number memory foam and iseries bed sets. only at one of our over 400 sleep number stores nationwide, where queen mattresses start at just $699. sleep number. comfort individualized. welcome back, everybody, to "piers morgan live." i want to go back to the max foster where the nation is still celebrating the birth of the royal baby. so what's left? >> reporter: the family is getting the first night's rest with their new baby. tomorrow they're getting some medical checks. if all goes well...

Once you experience it, there's no going back. don't invest in a mattress until you find your sleep number setting. and don't miss the final days of our summer closeout, for the biggest savings on all sleep number memory foam and iseries bed sets. only at one of our over 400 sleep number stores nationwide, where queen mattresses start at just $699. sleep number. comft individualized. [poof!] [clicks mouse] there's doughnuts in the conference room. there's doughnuts in the conference room. automatic discounts the moment you sign up.