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came on. americans are becoming -- the age of 30, the third biggest sport in america. i'm not saying it's because of "morning joe" being a pioneer every monday with -- >> every monday. i will say, joe scarborough got me into it in 2006. funny that you say, i know exactly where i was in 2006, watching zidane. converted me to the beautiful game. 2010, 2014. it is incredible how the world cups have tied -- i wonder what it's going to be like in november. >> it's the greatest spy of collective memory. that's what the world cup is. america did fall in love in 2014. and our book is really trying to give any reader, young or old, the dna of -- who's pele? who is mia hamm? we tell 100 great lives of

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