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But to seattle seahawk's number 40, that fierce roar sounds more like this dull rumble. >> being deaf, being hard of hearing, is who i am. i mean, i'm not going to let somebody else come in here and tell me, oh, you're deaf. that's who i am. so, it made me who i am today. >> reporter: derrick coleman is the first legally deaf offensive player in the nfl. the fullback is the unlikely star of this duracell battery commercial viewed nearly 5 million times online. >> they told me it couldn't be done. i was a lost cause. i was picked on. >> reporter: deaf since the age of 3, he never quit. and over...

But to seattle seahawk's number 40, that fierce roar sounds more like this dull rumble. >> being deaf, being hard of hearing, is who i am. i mean, i'm not going to let somebody else come in here and tell me, oh, you're deaf. that's who i am. it made me who i am today. >> reporter: derek coleman is the first legally deaf player in the nfl. the star of the duracell commercial seen 5 million times online. >> they told me it couldn't be done. i was a lost cause. >> reporter: since age 3 he never quit. overcoming odds, first as a star in high school, then at ucla and now with the seattle seahawks. ...