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And then what happened after that is the qataris, they took this case to the world trade organization to kind of get to the bottom of why this was happening, and they took saudi arabia to the wto arbitration process and the wto then ruled in favour of saudi arabia — sorry, not saudi arabia, qatar. and they accused saudi arabia of essentially not charging and prosecuting the people behind beoth. and this was a big deal for the premier league. this was why newcastle — that stalled that takeover. it is a massive deal for the premier league because bein�*s contract, for example, is worth rou...

If you want these things and you have the cash, you can kind of make this happen. and so when we think about what influences us, whether it is a mysterious facebook campaign promoting a country or whether it is a more traditional thing of owning an outlet, there is always an opportunity for gulf states, and it is not just saudi arabia, uae, qatar are also looking around the place and investing in outlets. they want to shape western opinion because they care about how it affects them and reflects on them back home. vivienne, let's bring you in from fortune. that is the british press we are talk...

That stalled that takeover. it is a massive deal for the premier league because bein�*s contract, for example, is worth roughly £500 million, and that is a lot of money for the premier league. and when the newcastle deal became public, one of the first people to condemn it and also lobby the premier league and the uk government against this deal was bein sports. but then what also happened was in early 2021, we saw saudi arabia end its blockade on qatar. and as a result of that, what we also saw only last week was bein sports was allowed to air its games and its programming inside saudi ara...

And cuban consortium, which is what the saudis were claiming, but from saudi arabia, from a company called arabsat, whch is a company which is majority owned by who? the saudi government. and then what happened after that is the qataris, they took this case to the world trade organization to kind of get to the bottom of why this was happening, and they took saudi arabia to the wto arbitration process and the wto then ruled in favour of saudi arabia — sorry, not saudi arabia, qatar. and they accused saudi arabia of essentially not charging and prosecuting the people behind beoth. and this was...

I mean, i suppose netflix aren't here to put forward their side, there might be other reasons why they didn't want the documentary, it might not be any good, or whatever. you mention the deal between saudis and netflix, what was that deal? well, the saudis made two production deals... i beg your pardon, netflix made two production deals, five years each and five products each, tv series or movies with two production companies in riyadh. and, actually, the interesting thing is that you and i can now click on netflix and see what they have produced. and they are very unusual and rather surprisin...