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KUALA LUMPUR, Aug 14 — There have been many changes to the local film industry over the years, but not all of them have been good or welcome, said award-winning Malaysian actor...
Details 06 May 2021 Julie's Biscuits has launched a new Hari Raya campaign that tackles issues around gender equality. Working with GOVT Singapore, the ad takes an inside look at the production of typical Raya ads of the past, where women have been cast in stereotypical roles. In Ini Iklan Raya, Tau? the women break from script to raise questions to the director on why they are given certain stereotypical roles. Sharing the advertisement on their social media pages, Julie's said in its LinkedIn post that women certainly play an important role in every aspe...
Julie's Biscuits ad with GOVT SG follows story of 'fictionalised' marketing head Details 11 January 2021 Julie’s Biscuits has launched a film titled "Operation Maybe", as part of its recent rebranding campaign. Collaborating with creative agency GOVT, the biscuit company aims to elevate its new look and spread its reinvigorated message of confidence through its film. The film features a Malaysian cast including Indi Nadarajah, Fabian Loo, Amanda Ang and Bella Rahim. It tells the story of Julie's marketing head, Raju, proposing to rebrand the c...