Allwyn and VCCP's National Lottery debut ad asks 'Will you be next?'
Allwyn’s marketing approach hinges on attracting new players and showcasing the National Lottery’s individual product brands.
Source: campaignlive.co.uk
Page 5 - Ben Bold News Today : Breaking News, Live Updates & Top Stories | Vimarsana
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Top News In Ben Bold Today - Breaking & Trending Today
WPP takes £125m restructure hit and invests £250m in tech
Group is holding Capital Markets Day for investors and analysts later today.
Source: campaignlive.co.uk
AAR: new-business activity falls 12% in 2023 but rate of decline slows
Big-spending brands drove ad agency new business, with 15 reviews in 2023 compared with just three in 2022.
Source: campaignlive.co.uk
Channel 4 to become digital-first public-service streamer
News follows today's earlier announcement of CMO departure.
Source: campaignlive.co.uk
Arthur Sadoun: 'AI is at the service of our people, it will help our people grow'
Arthur Sadoun: ‘AI is at the service of our people, it will help our people grow’. From PR Week
Source: prweek.com