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Creative 74 Add to collection The integrated campaign challenges you to make an impossible choice between two people in need The Garvan Institute of Medical Research has partnered with BWM dentsu to launch its first nationwide campaign, to raise awareness and funding for its ground-breaking genomics research. There are thousands of disease-related charities in Australia. But unless you have a personal connection to a specific cause, this excess of charities creates a real dilemma – how do you decide who to help? ‘Disease Dilemmas’ puts Australians in the uncomfortable position of tryin...

The soothing qualities of the Santa Fe make terrors into angels January 20, 2021 10:26 The peace and tranquility parents seek for their families is possible inside the new Santa Fe, says Hyundai in its latest campaign. Feuding children are instantly soothed by the family-focused design features of the vehicle, and break out into Enya’s Orinocco Flow while the goings on outside become mythical beings and join in as a choir. Hyundai Australia chief marketing officer, Kevin Goult, wanted to kick-off a year of new launches with a bang. “With a significant number of new product launches in 2...

Intelligently designed, the new Santa Fe turns fisticuffs into a song of joy. Hyundai has launched a campaign for the new Santa Fe, bringing peace to family travel. The campaign was created by  Innocean Australia. The spot features siblings coming dangerously close to blows in the back of mom and dad’s Santa Fe. It’s a moment all kids can remember. What they probably can’t remember are the looks of pure agony on their parents’ faces in front of them. But that was certainly there too. The Sante Fe brings peace. Well, that’s the idea. It’s been designed with families in mind, aimin...

January 19 2021, 12:33 pm | BY Kim Shaw | No Comments Hyundai has launched the latest Australian campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by Innocean Australia.   The campaign idea, Little Angels, was developed from an insight that in the midst of family chaos, parents are striving to achieve their own personal moments of harmony. The campaign sees two bickering siblings instantly transformed into little angels complete with harps, singing Enya’s 80’s classic Orinocco Flow in perfect harmony. The world outside the Santa Fe is populated by a m...

January 22 2021, 10:00 am | BY Ricki Green | 145 Comments Hyundai has launched the latest campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by its newly transformed creative agency, Innocean Australia.   The Santa Fe has long established itself as an award-winning favourite amongst Australian large SUV buyers as an innovative, luxurious family SUV. In a homogenous category from a campaign perspective, Innocean’s strategy was to position the new Santa Fe as the perfect antidote to family chaos, as it has been intelligently designed with today’s familie...