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UI/UX testing, Taboola/Oracle collaboration: Tuesday's daily brief

Plus, a wide range of options for SMS marketers
Chris Wood on May 11, 2021 at 10:00 am
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Good morning, Marketers, today we take a closer look at testing.
Big-picture thinking is often overlooked but must be accounted for at the testing stage, says Western Governors marketing technologist Steve Petersen. For instance, marketing and sales teams have to be in closer communications because the data one team requires from customers might not be the same that marketers need in order to make their campaigns effective.
The big picture is also useful when assembling an effective SMS marketing strategy. A new study indicates that this channel in particular is seeing more buy-in across the industry. As you’ll see below, there are many moveable parts from acquiring subscribers to choosing a variety of messages to deploy that make texting to customers an attractive channel for just about any organization. ....

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Questline Report Shows Utility Customer Engagement Accelerated by Pandemic

Questline Report Shows Utility Customer Engagement Accelerated by Pandemic
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Campaign Monitor Benchmarks Report Shows Email Growth Tripled in 2020

email marketing software, today announced the release of its annual
Benchmarks Report to provide marketers with average performance metrics. The 2021 Email Benchmarks Report analyzed over 100 billion emails sent globally by CM Group clients, finding that total email volume growth was 7% in 2020 over 2019, an increase nearly three times the amount from the previous year s growth rate. This equates to more than 1 billion more emails sent year over year by CM Group clients per month, with the highest increases happening in March and July when clients sent 1.5 billion more emails.
Importantly, the added email volume translated directly to higher interactions with audiences. Open rates grew 13% from 2019 to 2020. Even with the added volume in people s inboxes, they were more likely to engage than ever before, with the peak open rates happening in April and May. ....

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Loopio's Annual Trends Report Reveals State of RFP Management in 2021

Loopio’s Annual Trends Report Reveals State of RFP Management in 2021
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Loopio’s research of 650+ RFP response teams shows a 6% decrease in RFP revenue, despite response volume remaining steady.
Loopio s 2021 RFP Reponse Trends & Benchmarks Report.
This research gives RFP teams a clear picture of how the industry fared in 2020 and recommendations for how they should shift their strategies in 2021. - Zak Hemraj, Loopio CEO and Co-Founder.
TORONTO (PRWEB)
January 11, 2021
Loopio, the leader in Request For Proposal (RFP) response software, announced today the release of their second annual RFP Response Trends & Benchmarks Report.
This in-depth research project offers the industry’s most comprehensive view of the RFP response management field. It includes key industry benchmarks, as well as larger trends impacting RFP revenue, submission rates, and volume. ....

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