US consumers keep stacking SVOD services to meet viewing needs
| 04 May 2021 The annual Best Bundle study from Hub Entertainment Research has found that US viewers feel compelled to sign up for multiple streaming services, or risk missing out and the average US consumer now uses close to six different sources. The research found fundamentally that with all the top streaming platforms touting exclusive content, the average number of individual TV services consumers use to meet their viewing needs continues to climb steadily. It calculated that the typical consumer accesses 5.7 different sources of TV content, including traditional pay-TV serv...
Source: rapidtvnews.com