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When shopping in Japanese home appliance stores, customers can always see Chinese brands at conspicuous places in recent years.The new products developed for young Japanese are popular, and placed in prominent positions in stores, breaking the market monopoly of Japanese brands.
Roundup: Chinese home appliances popular in Japan as "Made in China" marks decade of achievements-
Last month, Nothing, a smartphone brand founded by Carl Pei, the former co-founder of OnePlus, officially released its first smartphone, the Nothing Phone (1). The phone has been released in Japan on August 10.
The recent heatwave in Japan has seen a shift in which products are selling well. Consumers are also opting for more energy-efficient air conditioner models even though they are slightly more expensive.