How BIC Cello is focusing on omni-channel marketing and meaningful portfolio choices to gain market share
Samarpita BanerjeeApr 22, 2021, 10:00 IST Children across all ages and a segment of adult audience have also taken to coloring to engage themselves as they are s... The time following the stationary industry, since educational institutes and offices have remained closed. Tanveer Khan, Director, Marketing at BIC Cello India tells us how the brand has been making smart portfolio choices and focusing on expanding its presence online to ensure its products can reach it consumers, at home.Last year, when Prime Minister Narendra Modi first announced the lockdown, none of us would have thought th...
Source: businessinsider.in