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Overtaking carson, whole separate set of calculations. >> carson up with an ad with his first big ad by $500,000 buy in iowa, new hampshire, south carolina, nevada. let's take a listen to that. >> people are so concerned about the future. the future for their children. the future for our nation. this country was designed around we the people. of, for and by the people. we need a government that actually understands that. and doesn't think that it is the ruler of the people. >> so the big ad buy. does trump have to start taking on ben carson with that kind of television throughout? >> well, loo...

Advertising. i noticed a big ad in my twitter feed. is advertising going to flow smoothly and be adopted the way it needs to be for this company to bring in a lot of money? >> that remains to be seen. there's a lot of creative stuff. having promoted tweets in your feed is a pretty prosaic way of making money. i'm not sure i ever clicked on a promoter tweet. last night when i was clicking on the "scandal" hash tag, there were tweets there that had nothing to do with "scandal." >> matt, do we know the plan for advertising, a lot of what they're planning to do, you mentioned the tv show "scandal,...

>> let me go back to joan. what i'm fascinated by is the doppelganger. laura bush a week or so ago was featured in a big ad, a group you support for marriage equality. she was listed as one of the four -- in the upper right side -- a major figure along with colin powell, an endorser of marriage equality. later that afternoon around 5:00 eastern, she withdrew her name from it and said you can't use my image, which she can't -- it's a fax, so they can't say it wasn't true. i find this still a partisan issue. i find it something that's troubling for the republicans and a big plus for the democrat...

Equali equality. that includes former secretary clinton sometime clint clinton. sometimes in the last ten days or so she reached out to do this video as part of a series the human rights campaign has. >> who did she call? >> me. >> she personally called you? >> yes. i had the happenstance of walking on the amtrak train and former secretary clinton was seated there. she was so excited. >> was this the fast train or slow train? >> this was the fast train. we were able to talk about how excited she was to do this. and she actually did it over the weekend on saturday. and then we released it, as y...

Excited she was to do this. and she actually did it over the weekend on saturday. and then we released it, as you know, to our 1.35 million members today. >> this is kiss met? >> it had to be. >> incredible. >> what i'm >> let me go back to joan. what i'm fascinated by is the doppelganger. laura bush a week or so ago was featured in a big ad, a group you support for marriage equality. she was listed as one of the four -- in the upper right side -- a major figure along with colin powell, an endorser of marriage equality. later that afternoon around 5:00 eastern, she withdrew her name from it an...