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>> every week in iowa, leading up to february 1st? >> so i'm going to be doing big ads in iowa, new hampshire, south carolina, and they're going to be very substantial. and i think they're very well done. i've seen the first two or three of them. we're very proud of them. we're going to be talking about a lot of things, including the border, including trade, including isis and security for the country. we're going to be talking about a lot of things in these commercials. [ inaudible question ] >> well, i don't think i need to spend the money. if you look at the polls, as you probably saw, 20 m...

The attitude of political professionals since i was a pup on the republican side, has always been, every election is an opportunity to turn out the base, that's what we do, excite the base, press their buttons, that's the story. well, long-term that's just never a strategy that will work. one of the things i think the party will have to do now is listen to certain voices, such as up here in new york, heather higgins of iwb. >> paul: independent women's forum. >> i'm sorry, iwf. she's been saying to party political professionals, the answer is not to drill deep into the base. the answer is to e...

The attitude of political professionals since i was a pup on the republican side, has always been, every election is an opportunity to turn out the base, that's what we do, excite the base, press their buttons, that's the story. well, long-term that's just never a strategy that will work. one of the things i think the party will have to do now is listen to certain voices, such as up here in new york, heather higgins of iwb. >> paul: independent women's forum. >> i'm sorry, iwf. she's been saying to party political professionals, the answer is not to drill deep into the base. the answer is to e...

The attitude of political professionals since i was a pup on the republican side, has always been, every election is an opportunity to turn out the base, that's what we do, excite the base, press their buttons, that's the story. well, long-term that's just never a strategy that will work. one of the things i think the party will have to do now is listen to certain voices, such as up here in new york, heather higgins of iwb. >> paul: independent women's forum. >> i'm sorry, iwf. she's been saying to party political professionals, the answer is not to drill deep into the base. the answer is to e...

Professionals since i was a pup on the republican side, has always been, every election is an opportunity to turn out the base, that's what we do, excite the base, press their buttons, that's the story. well, long-term that's just never a strategy that will work. one of the things i think the party will have to do now is listen to certain voices, such as up here in new york, heather higgins of iwb. >> paul: independent women's forum. >> i'm sorry, iwf. she's been saying to party political professionals, the answer is not to drill deep into the base. the answer is to expand the base. and that i...