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Like beginner's luck, madeline is quick with a correction. >> i'm not a spring chicken. i'm in my 40s. it has allowed me to take my experiences as a consumer, as working in different industries and be able to, you know, perfect them and learn about them and apply them in my own company. >> if you are also thinking about growing your e-commerce sales on amazon but doern't kno where to start or are already doing it but not doing it well, our next guest has valuable advice for you. tracy wallace is editor in chief at big commerce, a leading e-commerce platform for fast-growing businesses. previou...

Lighting. >> big commerce -- >> exciting for all the children. >> all right. welcome to "morning joe." >> mike, do you think that's going to whip people into a buying frenzy -- >> it's comcastic. >> a five-year running joke. >> i guess he wasn't paying attention. >> yes. >> national affairs editor for "new york" magazine. john heilemann and andrea mitchell. >> a lot of people say, i'm in trouble. and they've got these little arm bands now, wwjd. what would joe do? so what do i say? you've seen those, wwjd. >> everywhere. >> i say make a mistake, just step up --