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Our competitors are going to have to do the same thing. why wouldn't they embrace it from the start and work with the legislation? this is where, i think, they really made the mistake, john. and now they've got this big pr problem on their hands. what's the best way to correct it? give out more free pizza? >> well, of course. you know, maybe they can come up with a pizza with turkey for tomorrow. but the bottom line is this. the affordable care act is going to be terrific for small business owners and also a lot of bigger business owners. it is a way to rationalize the delivery of health care ...

Humanity, some sense of business. republicans love to talk about small business. well, real small businesses like ian's, who treat their employees well and actually give them benefits and people are there for a while, and don't treat them as disposable, these folks are on the side of obama care. and i think that's a real lesson for people who think, like the republicans think, that they should just be able to squeeze people as hard as they can. >> and papa john's ceo also said, "and this way i can get -- i can provide health insurance and i'm not at a competitive disadvantage. our competitors ...

And now they've got this big pr problem on their hands. what's the best way to correct it? give out more free pizza? >> well, of course. you know, maybe they can come up with a pizza with turkey for tomorrow. but the bottom line is this. the affordable care act is going to be terrific for small business owners and also a lot of bigger business owners. it is a way to rationalize the delivery of health care in the united states and to make sure that it's quality care and affordable care. the madness of some of these ceos wi ceos, who have tried to separate themselves out and be these militant op...